Networking is one of the most powerful ways to grow your business but only if it’s done with purpose and precision.  Too often, we waste time on generic conversations, vague asks, and random connections that don’t move the needle.  To turn networking into a revenue-generating activity, you need to create efficiency.  Here’s how:

Be Targeted in Your Approach

Focus your efforts on building relationships with people who are prospecting the same types of clients as you.  These individuals are more likely to understand your value and introduce you to ideal opportunities.

Skip Random Networking

Avoid attending every local meetup or general business event.  Instead, show up where your ideal clients and Centers of Influence (COIs) are.  Prioritize industry-specific conferences, trade associations, and curated events where your presence is intentional and strategic.

Be Precise in Your Ask

The phrase “I’m industry agnostic” may sound flexible, but it’s rarely helpful.  People need direction to make referrals. Instead, give them a clear, memorable profile:

“I can work with anyone, but I focus on construction, manufacturing, and distribution companies in the $2–$20 million range.  CPAs and fractional CFOs are my best referral sources.”  Specificity helps others think of the right people for you.

Keep It Simple

You might offer a wide range of products or services, but your contacts don’t need to know every detail.  Too much information creates confusion.  Instead, highlight the one or two things that set you apart or solve a specific pain point.  Let your expertise speak for itself over time.

The Bottom Line:

Efficient networking isn’t about doing more; it’s about doing it better.  Get clear on who you serve, where to find them, and how to communicate your value quickly.  The more targeted your efforts, the more impactful your connections will be.