If you are not posting short videos, you are missing one of the most effective ways to connect with your audience.  Video builds trust, showcases your personality, and makes it easier for people to understand what you do. In a crowded digital space, video helps you stand out.

People are far more likely to stop scrolling for a video than for a block of text.  With short videos, you can educate, share success stories, answer common questions, and introduce your services in a way that feels personal and engaging.

Best Practices for Posting Short Videos

Keep it short and to the point.  Aim for 30 to 90 seconds.  Respect your audience’s time and grab their attention within the first few seconds.

Always speak clearly and confidently.  You do not need to be perfect, but you should be prepared.  Outline your message beforehand so you can deliver it without rambling.

Add captions.  Many people watch videos with the sound off, especially on platforms like LinkedIn.  Captions ensure your message is still seen and understood.

Be consistent. Posting once in a while will not build momentum. Set a schedule you can stick to, whether that is once a week or twice a month.

What to Avoid When Posting Videos

Do not over-edit your videos.  Highly polished videos can feel impersonal.  Authenticity matters more than perfection.

Do not talk only about yourself.  Make your videos about your viewer.  Focus on their challenges, their questions, and their goals.

Do not forget a call to action.  Whether it is encouraging someone to comment, visit your website, or schedule a call, every video should have a clear next step.

Short videos are one of the most powerful tools you can use to build trust and generate new business.  Start today!